Welcome to your
pot's real story.
Most "recycled" things are anonymous. This pot isn't. Every packet of chips, every step of the process, and every person who touched it - they're all traceable back to a street in Pune.
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A pot that's earned the plant inside it.
Ugaoo is India's biggest gardening brand, with a century of agritech behind it. They asked us a question most plant retailers never bother to: what if the pot was as green as the plant inside it?
Together we engineered the Echo Edition planter from VerdiFLX B100I - 100% recycled multi-layer plastic, the wrappers no formal recycler will touch. Same injection moulding as virgin. Same shelf-life. Now with a soul.
The QR you just scanned is the proof. Every batch, every step, every person involved is now visible. This page is the first one we've ever made where the pot tells you exactly where it came from - down to the wrapper.
Dramatic angle shot of the Without × Ugaoo Echo Edition planter with a snake plant inside. Warm tone background. The hero product moment.
From a wrapper on a Pune street
to the soil in your home.
This pot didn't appear from a virgin polymer pellet. It worked its way here. Here's exactly where it came from, who handled it, and how it became the thing you just unboxed.
Collected
Wrappers and sachets gathered from across Pune - waste no formal recycler will touch. It takes 15 of them to make a single pot.
Recycled
Water-based extraction at 120°C, not 500°C pyrolysis. The plastic re-emerges as clean recycled chip-packet polymer, ready to be pressed again.
Moulded
VerdiFLX B100I pellets, injection-moulded into the Echo planter using standard tooling. Same machine. Different soul.
Planted
Finished, sealed, and stickered with the QR you just scanned. Add your own plant - or pick one from Ugaoo. Now in your home.
A pot is just plastic.
Unless you know whose hands made it.
The people who actually built this pot are paid fairly, contracted formally, insured, and supported. Half of them have worked in waste for years - most without contracts or safety gear. Without®'s plant is where that ends. Here's exactly who touched your pot.
The hands. The proof.
That's the whole story."
Used to pick waste to survive. Now runs the sorting + shredding section. Pays her three kids' school fees without loans. Sorted the wrappers that became your pot.
Years in store assembly and dispatch, then six months picking waste when the contract ended. Now runs the moulding line. Father of two teenagers. Shaped the pot you're holding.
Walks the plant rows every morning before dispatch. Checks each plant by hand, not using a checklist. If it's not ready, it doesn't leave. The one that reached you? He picked it himself.
Two locations.
Five kilometres apart.
Your pot didn't fly across continents to become sustainable. The wrapper was collected, recycled, and pressed within the same city. Here's where it happened.
Where waste is collected from across Pune - often near the river, where the city's worst plastic gathers. It takes 15 wrappers to press a single pot. 95% of river plastic gets incinerated. This batch didn't.
Without®'s commercial plant. VerdiCycle reactor at 120°C, then extrusion, then injection moulding. Pot leaves the line within 48 hours of the wrappers arriving.
Where the finished pot meets your plant. Hand-paired, packed, and dispatched. Your QR-labelled pot left Ugaoo HQ a few days before it reached you.
Small object. Real numbers.
The footprint of your specific pot. Verified against our ISO 14044 LCA framework and our plant production logs for batch 1247.
Wrappers that would otherwise be burnt, buried, or shipped abroad.
The exact mass of MLP recovered into VerdiFLX B100I in this pot.
Tested through 10 cycles without property loss. Virgin manages 5-7.
Every person above earns 2-3× their previous income, with insurance + ESOPs.
Two Pune companies. One pot.
Same instinct.
Without® re-engineers the waste no one else will take. Ugaoo brings the plants and the people who love them. We agreed early: we'd build the pot the way it actually should be built, with proof at every step. This is the first collab edition of that idea.
The waste, returned to the loop.
Without® turns "impossible" plastic and textile waste into engineering-grade circular materials, designed to specify against virgin in your existing tooling. Patented. B Corp certified. Built in Pune.
The plant, into your home.
Ugaoo is India's biggest gardening brand, rooted in a century-old agri-tech business. They grow the plants, ship them safely, and teach a generation of urban plant parents how to keep them alive. Made in India. Loved across the country.
We just thought ours was worth telling."
Care for the plant.
Return the pot.
Plants thrive when you know what they like. Pots thrive when they get a second life. Here's how to do both - one curated by Ugaoo, one handled by Without®.
For your plant to thrive.
Three rules that work for most indoor plants. For care specific to the plant in your pot, find your variety's full guide on Ugaoo.
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Water once the top inch is dry Stick a finger in. If it's dry up to the first knuckle, water deeply until it drains. If it's still moist, wait.
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Bright, indirect light Most indoor plants want light without direct sun on the leaves. East-facing windows tend to be ideal in Indian homes.
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Feed once a month, gently A light dose of organic fertiliser during the growing season (March-October). Less is more.
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Wipe the leaves, weekly Dust slows photosynthesis. A damp cloth, gentle pressure, both sides. Your plant breathes better.
When the pot's done, send it back.
This pot is designed to be recycled 10 times without property loss. When yours is at the end of its life, we'll take it back and put it through VerdiCycle again - as a new pot, or anything else.
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Clean it out Empty the soil into a garden bed or compost. Rinse the pot with water. Skip the soap.
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Drop it at a Without collection point Find your nearest Pune, Mumbai, or Delhi drop point on our site, or schedule a pickup if you're buying again.
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We trace it forward Your batch number gets logged on return. You'll get a confirmation of which future product it became.
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The pot lives 10 lives Engineered to be recycled through ten full cycles. Most virgin plastic doesn't manage half that.
