Most "recycled" things are anonymous flake from anonymous waste. This pot isn't. Every packet of chips, every step of the process, and every person who touched it - all traceable back to a street in Pune.
Ugaoo is India's biggest gardening brand, with a century of agritech behind it. They asked us a question most plant retailers never bother to: what if the pot was honest too?
Together we engineered the Echo Edition planter from VerdiFLX B100I - 100% recycled multi-layer plastic, the wrappers no formal recycler will touch. Same injection moulding as virgin. Same shelf-life. Different soul.
The QR you just scanned is the proof. Every batch, every step, every person. This page is the first one we've ever made where the pot tells you exactly where it came from - down to the wrapper.
Dramatic angle shot of the Without × Ugaoo Echo Edition planter with a snake plant inside. Warm tone background. The hero product moment.
This pot didn't appear from a virgin polymer pellet. It worked its way here. Here's exactly where it came from, who handled it, and how it became the thing you just unboxed.
15 wrappers and sachets, picked up across Pune neighbourhoods over three days. The waste no formal recycler will touch.
Water-based extraction at 120°C, not 500°C pyrolysis. The plastic re-emerges as clean rMLP polymer, ready to be pressed again.
VerdiFLX B100I pellets, injection-moulded into the Echo planter using standard tooling. Same machine. Different soul.
Hand-paired with a Ugaoo plant, finished, sealed, and stickered with the QR you just scanned. Now in your home.
The people who actually built this pot were paid fairly, contracted formally, insured, and supported. Half of them have worked in waste for years - most without contracts or safety gear. Without®'s plant is where that ends. Here's exactly who touched your pot.
Used to ride the garbage truck. Now runs the sorting + shredding section. Pays her three kids' school fees without loans. Sorted the wrappers that became your pot.
Loaded mould 7, line B. Watched the first 12 shots of the run. Pressed the pot you're holding into shape.
Picked your plant from the Ugaoo nursery, paired it with this exact pot, and packed it for dispatch. From recycler's hands to grower's hands.
Your pot didn't fly across continents to get sustainable. The wrapper was collected, recycled, and pressed within the same city. Here's where it happened.
Where the 15 wrappers were collected, often where the river itself collects the city's worst plastic. 95% of river plastic gets incinerated. This batch didn't.
Without®'s commercial plant. VerdiCycle reactor at 120°C, then extrusion, then injection moulding. Pot leaves the line within 48 hours of the wrappers arriving.
Where the finished pot meets your plant. Hand-paired, packed, and dispatched. Your QR-labelled pot left Ugaoo HQ a few days before it reached you.
The footprint of your specific pot. Verified against our ISO 14044 LCA framework and our plant production logs for batch 1247.
Wrappers that would otherwise be burnt, buried, or shipped abroad.
The exact mass of MLP recovered into VerdiFLX B100I in this pot.
Tested through 10 cycles without property loss. Virgin manages 5-7.
Every person above earns 2-3× their previous income, with insurance + ESOPs.
Without® re-engineers the waste no one else will take. Ugaoo brings the plants and the people who love them. We agreed early: we'd build the pot the way it actually should be built, with proof at every step. This is the first collab edition of that idea.
Without® turns "impossible" plastic and textile waste into engineering-grade circular materials, designed to specify against virgin in your existing tooling. Patented. B Corp certified. Built in Pune.
Ugaoo is India's biggest gardening brand, rooted in a century-old agri-tech business. They grow the plants, ship them safely, and teach a generation of urban plant parents how to keep them alive. Made in India. Loved across the country.
Plants thrive when you know what they like. Pots thrive when they get a second life. Here's how to do both - one curated by Ugaoo, one handled by Without®.
Three rules that work for most indoor plants. For care specific to the plant in your pot, find your variety's full guide on Ugaoo.
This pot is designed to be recycled 10 times without property loss. When yours is at the end of its life, we'll take it back and put it through VerdiCycle again - as a new pot, or anything else.
