Partnering with UpUrFit, we developed a concept for a spherical, refillable shampoo bottle. Crafted from recycled plastic, the design reflects UpUrFit’s clean, conscious aesthetic. It’s a vision of what’s possible when values meet materials with meaning.
UpUrFit was seeking packaging that does more than contain: they wanted storytelling, craftsmanship, and sustainability embedded in every surface. Conventional bottles felt devoid of identity and disconnected from consumer values.
Note: This case study is provided for demonstration purposes only.
We created detailed 3D renders and image mock‑ups that show how bottles built from unrecyclable plastic waste could align with UpUrFit’s ethos. From texture to finish, colour to finish, each variation was carefully styled to reflect their brand aesthetic and mission; without production costs.
These conceptual visuals helped UpUrFit imagine new pathways for waste‑based packaging, and gave both teams fresh inspiration; to light up conversations about meaningful, traceable design alternatives. The case study renders remain powerful tools for visual storytelling.
The UpUrFit concept reimagines what shampoo bottles can be, not just containers, but carriers of purpose. Built from unrecyclable plastic, designed with traceability in mind, and styled for refill and reuse, these renders showcase what’s possible when brand values meet bold materials.
Note: This case study is provided for demonstration purposes only.
