CASE STUDY
Customised Frames for Artists
BookAChange, by BookMyShow Foundation, believes in the transformative power of music and the performing arts to inspire, unite, and drive positive change, using them as universal tools to support causes that uplift individuals & foster social impact within the community. For their hampers to artistes performing at Lollapalooza, they wanted a sustainable gift option reflecting their commitment to eco-consciousness and socio-economic impact.
Without emerged as the ideal partner, sharing a similar set of values and a vision for meaningful impact.
BookAChange championed the cause of eco-conscious initiatives at Lollapalooza 2024.
Created a custom, memorable gifting solution that left a lasting impression.
Empowered socio-economic growth by supporting waste-pickers
Sustainable gifting reflects a commitment to meaningful, eco-conscious choices that benefit both people and the planet. BookAChange wanted to stay true to their core values by selecting gifts with deep socio-economic impact, reinforcing their dedication to making a difference through every initiative. They wanted something that:
Reflected their
eco-conscious
values
Could be
customized with
their branding
Would create a
memorable
experience
Had a significant
socio-economic
impact
We customised our signature worlds-first sunglasses made from upcycled chip packets.
We at BookAChange by BookMyShow Foundation were thrilled to partner with Without (by Ashaya) at Lollapalooza India 2024! This collaboration perfectly aligned with our commitment to promoting sustainability in music and the performing arts.
Without’s innovative approach to sustainability, using recycled chip packets to create the first-ever eco-friendly sunglasses, is truly remarkable. These sunglasses are not only a fashion statement but also a bold step towards reducing waste and protecting the environment.
Festival-goers have loved these unique, sustainable wearables, and we’re proud to support such a visionary brand at this year’s event. Together, we are happy to create a fun and responsible festival experience”
