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CASE STUDY

Customised Frames for Artists

BookAChange, by BookMyShow Foundation, believes in the transformative power of music and the performing arts to inspire, unite, and drive positive change, using them as universal tools to support causes that uplift individuals & foster social impact within the community. For their hampers to artistes performing at Lollapalooza, they wanted a sustainable gift option reflecting their commitment to eco-consciousness and socio-economic impact.

Without emerged as the ideal partner, sharing a similar set of values and a vision for meaningful impact.

BookAChange championed the cause of eco-conscious initiatives at Lollapalooza 2024.

Created a custom, memorable gifting solution that left a lasting impression.

Empowered socio-economic growth by supporting waste-pickers

The Challenge

Sustainable gifting reflects a commitment to meaningful, eco-conscious choices that benefit both people and the planet. BookAChange wanted to stay true to their core values by selecting gifts with deep socio-economic impact, reinforcing their dedication to making a difference through every initiative. They wanted something that:

1

Reflected their

eco-conscious

values

2

Could be

customized with

their branding

3

Would create a

memorable

experience

4

Had a significant

socio-economic

impact

How We Helped?

We customised our signature worlds-first sunglasses made from upcycled chip packets.

The Outcome

  • BookAChange’s advocacy for sustainability was achieved by delivering meaningful, eco-conscious gifting at Lollapalooza.
  • Promoted socio-economic empowerment by supporting waste-picker communities and artisans.
  • BookAChange emerged as a leader in blending social impact with cultural events.
  • Created a lasting impression on artistes with thoughtful gifts that resonated with their values.

Client testimonial

We at BookAChange by BookMyShow Foundation were thrilled to partner with Without (by Ashaya) at Lollapalooza India 2024! This collaboration perfectly aligned with our commitment to promoting sustainability in music and the performing arts.

Without’s innovative approach to sustainability, using recycled chip packets to create the first-ever eco-friendly sunglasses, is truly remarkable. These sunglasses are not only a fashion statement but also a bold step towards reducing waste and protecting the environment.

Festival-goers have loved these unique, sustainable wearables, and we’re proud to support such a visionary brand at this year’s event. Together, we are happy to create a fun and responsible festival experience”

Farzana

Farzana Cama Balpande

Head - BookAChange by BookMyShow Foundation (formerly known as BookASmile)