04 · Our story
From one pair of sunglasses to a plant.
Each step started as something the industry had written off.
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Feb 2023
Sunglasses from chip packets
The world’s first. The first batch sold out within a week, and more than 100 publications around the world covered it.
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2025
A bottle made from sachets
We made the world’s first 100% recycled sachet bottle, and were one of four winners of L’Oréal’s 2025 Big Bang Beauty Tech Innovation Programme across SAPMENA.
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Oct 2025
The Cradle opens
Our first-of-a-kind demonstration plant in Pune, where science, product, manufacturing and growth work under one roof.
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May 2026
Yarn from soiled textiles
Recycled polyester made from soiled, mixed textile waste reached yarn-grade quality on our first attempt.